Client

Melbourne Audiology Centre

DELIVERABLES
  • Hubspot CRM
  • Managed Web Services & Support
  • eCommerce & Payment
  • Custom design & development
  • Content Management System
  • Conversion rate optimisation
Scroll
THE BRIEF

Optimising the customer's hearing journey.

Melbourne Audiology wanted to distinguish their well-established business by developing an exceptional user experience for its customers in their highly competitive industry.

Their website needed a refreshing design, including a new eCommerce experience. MAC priorities were to focus first on the customer journey and experience integrating both online and offline.

Designing the customer lifecycle with a new inbound experience, we implemented a robust Hubspot CRM for marketing integration purposes in addition to optimising their online conversion process, SEO and SEM strategies.

Web managed services were implemented to ensure security, support and speed - essential to the online design experience.

UI Kit

Created interface components and implemented:

  • Mega menu
  • Modal popup windows
  • Custom iconography
  • Online shop product pagination
  • Shopping cart portal
  • Tab bar
  • Sticky pop out tab

User Experience

mac slider 01
mac slider 02
mac slider 03
mac slider 04

Experts in hearing

As the experts in online sales for hearing aids MAC wanted a fresh modern design for modern multi-location market. As a full-service Audiology company the complicated task of creating a site that services many clients with multiple needs.

The blog has great content development, booking pages and an eCommerce site with a large variety of different types of products and variabilities to allow customers to buy in the comfort of their own home.

 

A robust menu of information about government rebates and private health insurance gives the reader all of the information they could need to make a decision as well as strong Call-To-Action to book an appointment all the while focussing on the customer experience. 

MAC required a site that was both fresh, informative and inviting. An ss audiology is generally viewed with a seniors lens, their services now stand out with a refreshed website, marketing elements, and visual presence. 

opticon 02
opticon 02
FINAL CONSIDERATIONS

The End Result

mac endresults
WHO WE WORK WITH

Committed to our clients

Contact Us

Have an idea for a web project or referring a friend? Let's talk.