Who is doing your platform, API and software updates?

It’s not unusual to need updates to your CMS, Database and platforms on a monthly basis. Security patches and updates are designed to keep your website running efficiently and securely. Eventually all the moving parts to your website will need to be migrated to upgraded versions, or as some components are not supported anymore (can be an issue with open platforms) will new solutions will need to be found as they will no longer work with newer code and are not supported from a security point of view making your site vulnerable. Make sure you are on the most recent version supported by the software always. If you are not sure, then find an expert to help you out.

Website CMS and digital tools training for staff user groups and compliance needs, and

What is an SSL Certificate and why do I need one?

This is the Https: in your web browser. SSL Certificates digitally bind your site to a cryptographic key and your business. It allows recognized secure connections in a browser and is a non-negotiable for securing browsing. It’s a signal of a safe site and is also a signal that Google uses for website rankings of your site/pages and that your site can be trusted for transactions. Your MWS company will handle your Certs in your hosting dashboard and is another reason to have someone managing your service.

Why should we have all our web services and digital marketing under one roof?

In addition to providing the base platform for your business, many agencies now provide a full scope of digital services. Using one company gives a holistic approach to your business from the speed, security and traffic, to marketing activities and precise reporting. You know where every dollar is being spent from the ground up, and what your ROI is. And you never need to worry about which company to call should something go wrong. It’s all under one roof.

SEO

You’ve been drummed about SEO, how and why it’s important to your site, rankings and any paid ads your doing. But do you know the nuts and bolts of what an SEO expert actually does? Here is a small list of what they are doing in the background for you so your site is visible, ranking and you are making the most out of your organic marketing activities.

• Analysis and maximising use of keywords in HTML elements, such as <title> tags, meta descriptions, <h1> and <img> tags.
• An easily indexable site structure with a strong sitemap.
• Proper use of redirects.
• Canonical relationships between pages.
• Securing HTTP (HyperText Transfer Protocol).
• Analysis and tracking of Inbound and onsite links, and their quality.
• Proper benchmarking to track SEO performance over time.

 Analytics & Reporting

Do you know how many visitors you are getting weekly/monthly, annually? What pages they are engaging with or how many conversions you are getting for every dollar in marketing you are spending? If you are not using Analytics and Reporting you are wearing blinders. Analytics determines where people are landing, how they are moving through your site, thier behaviour, and in the end if they are ending up where they are supposed to go. What are your website goals? Sign-ups, purchases, downloads - whatever your goals are you need to understand deeply what is happening as users travel about your site, your ROI and better understand your customer’s journey.

Google Ads & Facebook Ads

All sites need traffic and that’s a big cost for most companies, but where does it come from. Organic traffic is one strategy, as is paid ads on platforms such as Google Search & Display Networks, Facebook Ads, LinkedIn, Instagrams and other search engines such as Bing and Yahoo. The great thing is that now we can control every aspect of your customer journey from awareness, to research, purchase and loyalty with advertising and Retargeting ads. We can pinpoint exactly who you want to target with your ads from new customers, to re-engaging previous, to creating custom audiences that look exactly like your current customer base all the while constantly testing. When we keep all these services under one roof we have the most precise control for testing, reporting and measuring. 

Content Creation

When you are considering advertising you also need to think about the creative aspect of your advertising. Simply put - copy and images/video are going to make or break your ads. There is no point in putting a single dollar into ads until you know what you want to say and what action you want them to take. Call to actions are a big part of how you engage your audience with ads. 

Your business relies on the strength of its online presence and functionality

Of course, there are even more services that can be included in a bespoke Web Services plan to protect your online sales and marketing assets, and brand identity. Some may look technical, but with the right Digital Agency partner, the security and privacy of your company and customers’ information can be assured… and clearly increase sales, because it works for your users the way it’s intended to.

If you're interested in bulletproofing your website with Managed Web Services we'd love to hear from you!

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