Supercharge Your Digital Marketing Activities For 2023
It’s not always easy getting back into the swing of things after the busy new year period, especially with even more public holidays approaching in the coming months. So if you’re looking for some inspiration to get your business back on Google’s radar and improve engagement, our Melbourne digital agency team has come up with some effective ways to refresh your digital marketing and SEO strategies for the busy year ahead..
What’s New?
If you're wondering what digital marketing trends stuck around for 2023, look no further than short-form video content and the recent revival of blogging. With Google set to change its algorithm to favour websites that host large archives of content, scheduling in regular blog posts and newsletters will significantly help boost the visibility of your web pages.
However, if you’re looking to boost traction on your social media platforms, short-form videos aren’t going away anytime soon either. Whether it’s running a business account on TikTok, or taking the time to edit and re-purpose existing content into posts for Instagram, this is the year to focus on video content production for marketing your online business.
Host a Livestream Event
Livestream events have heightened in popularity since the release of social media platforms such as TikTok and will continue to play a big role in the success of e-commerce businesses. Most successful online brands and/or influencer personalities have committed to scheduling in regular live-streaming events to engage with their consumers. Whether these livestream sessions are rooted in product exposure or entertainment, they’re proving to be extremely profitable in the long-term.
This isn’t a surprise with one of the most popular online shopping platforms in the world being TikTok, that of which originated from the Chinese company Douyin whose intention was to create a social media application that would act as a host for live-selling. So keep in mind it’s looking like the new wave of mobile-first video content isn’t going anywhere anytime soon in 2023.
Don’t Forget Holiday Marketing
Publishing content centred around social media trends and innovative marketing techniques is one way to boost engagement and conversions, but don’t look past more traditional holiday marketing either. Adding festive graphics and themes into your digital content and pushing holiday related sales events and/or products can help your online business make the most of the post-Christmas and New Year shopping season.
It’s also worth spending some time preparing email newsletters for any significant public holidays coming up in your local area. Engaging with your consumers through real-time events is a great way to boost your online presence and webpage traffic during busy times of the year.
Need Advice?
If you're still looking for more tips on how to build your digital marketing strategy in 2023, the Melbourne creative agency team at Click is a call away. Whether you're looking to focus on preparing your SEO strategy for the arrival of GA4, build your website's content library or refresh your pages with new graphics, we're ready to help you take your business head-long into 2023!
So if you're interested in learning more about how we can recharge your e-commerce business, book a consultation through our website now.
